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Commercialisation of Sex
Despite the sexual repression that exists today, we are constantly surrounded by images of sex. Large corporations and marketing departments utilise it as a manipulative selling device.
The aim of sexual advertisements is to create dissatisfaction; wanting something that we cannot have. While the item being marketed is within our grasp, the glamorous life that is portrayed may not be.
The commercialisation of sex has occurred throughout history and the licensing of brothels was initiated in 1161 in order to regulate the trade in Britain. The Bishop of Winchester owned many brothels, despite his disapproval of sex - his religious convictions were seemingly not strong enough to prevent the pursuit of profit.
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